Question 1:

Our aim is to promote health

Yes

Yes. Then the social norms approach is a possibility. The approach is often used as a prevention strategy or to intervene early with general populations. If your focus is on promoting health then a social norms approach might well be appropriate . The remaining questions in this checklist should help clarify if the approach is right for your situation.

No

No, our focus is not on promoting health in the general population. The social norms approach can be used to address misperceptions and promote health in general populations. If your aim is to intervene with a clinical population and/or to deliver intensive treatment to intervene with individuals then the social norms approach is probably not going to meet your needs. The social norms approach can be integrated into complex interventions, but a discussion of how this might be done is beyond the scope of this checklist.

It is also possible for the social norms approach to be used to address misperceptions held by clinical populations – a discussion also beyond the scope of this checklist. The social norms approach should not be seen as an alternative to specialist treatment intervention.