No Tricks Only Treats
The No Tricks Only Treats (NTOT) project took place in Seacroft, Leeds. The idea was developed by community members in order to tie in with their heavily attended social events, one of which started at Halloween and the other at Christmas.
Through community partners, a campaign team, photo keyrings, ambient media and a prize draw, positive marketing messages were distributed to as many people in the community as possible in order to make the social norms intervention memorable.
NTOT worked well with the festive events taking place in the community and aligned well with the themes of celebration and truth. It was a good time of year to deliver the message as a ‘treat’ and reward the community with their positive norms.
If you are interested in hearing more about this project or commissioning a similar project email SONIC@leeds.ac.uk