Fev Truth was a smoking social norms campaign launched in August 2012 with the aim of dispelling any myths and misconceptions surrounding smoking in the area through recently collected research that concludes most people in Featherstone don’t smoke.
Key Messages Included:
- 6 out of 10 people in Fev don’t smoke
- 8 out of 10 of us in Fev think cars with kids inside should be a place where people don’t smoke
The campaign deliverables included rugby player collection cards, scratchcard information flyers, posters, balloons, beermats, a pub quiz, window stickers, temporary tattoos, banners, player mascots and a voluntary promotional team.
If you are interested in hearing more about this project or commissioning a similar project email SONIC@leeds.ac.uk